They hate those synthetic chemicals that most companies use to make their products. This stuff makes machines work faster, and helps factories churn out super-sized containers at higher “efficiency.” Well, while the other guys spend their time preoccupied with their efficiency, they are uncompromising about your health. Slow it down, make it by hand, grow it in rich organic non-GMO soil with enough sun, air, water and time for it to be its best. Harvest it when ready. Treat it with care. Turn it into a power-packed nutritious food supplement. That’s what they are about.