New Chapter Wholemega 1000

• New Chapter Wholemega is 100% wild-caught salmon oil providing 17 natural omega fatty acids.
• New Chapter is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed and "purified" oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature's bioavailable, effective, and whole profile of beneficial fatty acids and nutrients.
• Natural salmon oil contains a balance of vital Omega 3, 5, 6, 7 and 9's, often referred to as "good fats." These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues.* They have been shown to benefit cardiovascular, immune system, brain, and digestive health.*
• New Chapter Wholemega is a true expression of nature's wisdom. By using only sustainably caught Alaskan salmon - among the world's cleanest and most pure fish stocks - an extra virgin, low heat process is all that's required to deliver nature's intelligence and the whole complement of omega fatty acids, while still guaranteeing optimal purity. "Food Grade" Wholemega oil is extensively tested for detectable PCBs, heavy metal contaminants, and toxins that must be distilled out of other fish oils.
• New Chapter Wholemega Whole Fish Oil delivers the natural profile of 17 omega fatty acids found in one of Nature’s true superfoods: Wild Alaskan Salmon. In fact, taking the daily serving of Wholemega for a week provides the same amount of whole omega fatty acids as three servings of Wild Alaskan Salmon. Wholemega Whole Fish Oil has been the subject of multiple human clinical trials — with compelling results — including an ability to lower triglyceride levels in as few as 14 days.
• For optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g. modulate inflammation) and increases membrane fluidity.* As demonstrated in a human clinical trial, New Chapter Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) - allowing fish oil to provide its beneficial effects.
• Additionally, New Chapter Wholemega has been shown to down-regulate inflammatory arachidonic acid (AA); significantly improving the balance of inflammatory AA to anti-inflammatory EPA.* Preliminary data also shows Wholemega may down-regulate inflammatory markers, such as LDL ("bad") cholesterol and C-Reactive Protein.*
• The dull, yellow hue of conventional fish oils is symbolic of "purified" products. In the heavy processing required for aging or tainted fish stocks (to remove toxins, PCBs, heavy metals, etc.), many beneficial compounds that give fresh fish oil its vibrant color can be destroyed and lost forever.
• New Chapter Wholemega, however, delivers an oil that is striking in color -similar to what you'd see in the whole salmon fillets found in any natural fish market. The brilliant hue in Wholemega comes from Astaxanthin - an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds - including Vitamin D. In fact, this whole oil is delivered from a government inspected Food Grade facility.
• All Wholemega fish oil formulas contain Wild Alaskan Salmon Oil that comes from protected, recognized sustainable fisheries. This extra-virgin oil comes from only 100% wild fish stocks and does not include genetically modified or farmed salmon. New Chapter’s herbal blends are reviewed and NON-GMO Project verified.
• New Chapter’s philosophy on nutrition is simple; seek the benefits of whole food. While others create food supplements, New Chapter strives to deliver Supplemental Food. Food that our bodies inherently recognize and easily utilize. New Chapter Wholemega continues this tradition in fish oil with its 100% Wild Alaskan Salmon oil. Alaska maintains one of the world’s most highly protected and managed natural fisheries and has outlawed salmon fish farming. By using only wild, sustainably caught Alaskan salmon – among the cleanest and most pure fish stocks in the world – chemical processing to deliver purity is not required. New Chapter’s extra virgin, low-heat process is all that’s needed to deliver Nature’s whole basket of vital omega fatty acids and naturally beneficial nutrients, like Vitamin D3 and astaxanthin. As a FOOD GRADE oil, Wholemega is extensively tested for detectable contaminants that other fish oil products must “purify” or distill out.
• New Chapter’s premium softgel capsules are prepared without any chemical solvents and are prion free.
• 100% Sustainable Wild-Caught Salmon
• New Chapter's Guiding Principles

To Deliver the Wisdom of Nature thus relieving suffering and promoting optimal health To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements To nurture and sustain Mother Earth, the source of natural healing To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family

* These statements have not been evaluated by the U.S. food and Drug Administration. The product is not intended to treat, mitigate, diagnose or cure any disease.

New Chapter’s Wholemega Wins Best of Supplements Award

 - New Chapter’s Wholemega is Awarded Top Honors in Better Nutrition Magazine’s Annual Best of Supplement Awards

BRATTLEBORO, Vermont - September 21, 2011 - New Chapter, Inc.’s Wholemega whole fish oil has been recognized by Better Nutrition’s Best of Supplements Awards. The award will be presented to New Chapter at Natural Products Expo East 2011.

Better Nutrition’s Best of Supplements Awards are given to the magazine’s favorite products after careful consideration of each product’s quality and ingredients, its unique contribution to the marketplace, and its impact with readers, experts, and customers.

“New Chapter is honored by Better Nutrition’s acknowledgement of Wholemega. We are supremely grateful to Wholemega’s source, the incredible Wild Alaskan Salmon. Our goal is to harness the wisdom of Nature that this wild marvel embodies. Our proprietary process protects and retains the compounds that exist naturally in wild salmon—such as Omega fatty acids, Vitamin D, and the antioxidant Astaxanthin. The State of Alaska deserves credit for protecting this amazing resource,” says Paul Schulick , Founder, Formulator, and Master Herbalist for New Chapter.

New Chapter’s winner, Wholemega, offers a whole-food alternative to the conventional fish oils in the marketplace. Wholemega’s proprietary extra-virgin process, similar to fine olive oil, preserves the whole Omegas, natural antioxidants, and Vitamin D3 that other fish oils candestroy in processing. Sustainable and naturally pure, Wholemega combines Wild Alaskan Salmon oil with a patent-pending, supercritical antioxidant stability system to ensure freshness and potency. The subject of numerous placebo-controlled human clinical trials, Wholemega has been shown to reduce triglyceride levels, promote cardiovascular health, and promote a natural balance of Omega-3 to Omega-6 levels*.

Watch an Educational Video on New Chapter Wholemega Whole Fish Oil